The making of the Volovik and Partners logo

Overview• Process

Generating ideas.

Elaborating a couple and showing a presentation to the client.

Starting to work on the idea with a saddled elephant. Developing the story. Trying to use other animals in place of the elephant.

The client asks to work with the rhino but in a different graphic version as well as to go back to one of the previous idea with two heads and work it out as well.

Changing the designer, going through potential options.

The art director asks to tie the flipped rhino to a stick. Showing both designs to the client.

The client excitedly picks the captured rhinoceros. Spending a lot of time trying to find the best shape and color for the animal.

At the end, deciding to go with a style that’s similar to an engraving.

Coming up with a slogan, the type designer draws the letters.

Typesetting the guide.