The first packaging sketch.
Art director: The typography sucks.
Designer: Fixed. How about a guy on one side and a girl on the other?
Art director: Go ahead.
Bringing a photographer into the project. Inviting the models.
The models provide various looks.
Making our choice.
Pumping up the wow-factor.
Nope. Staying on track. Reshooting the same models.
Inserting the pictures into the layout.
Art director: Keep the excitement but make it more natural-looking.
Art director: Ok.