• Graphic design
  • Wall Street
  • Website   Logo  

    The making of the Wall Street logo

    Overview   Process  

    After the name and the website of the company were changed, it was time to replace the logo.

    Piling up ideas for the new one.

    wall street logo process 01

    The art director thinks that the one with the roll can see further development.

    Giving it a try.

    wall street logo process 02
    wall street logo process 03

    Now on the website.

    wall street logo process 04

    All right, let’s try something else. Maybe just a logotype? Trying to develop the calligraphy idea.

    wall street logo process 05
    wall street logo process 06

    Artistic director: No, this logo looks like it will work for absolutely anything, even a café in Bali, but the roll you had before is specifically about our client.

    Assembling a presentation with the roll.

    wall street logo process 07

    The client approves.

    Trying it out in line art.

    Art director: Because of how it widens towards the ends, the roll stopped being a roll of wallpaper and became a medieval scroll.

    wall street logo process 08

    Art director: I think the outer thick outline does not have to touch the vertical edge with the circle. It looks like it’s sticking out.

    wall street logo process 09

    Drawing the letters.

    wall street logo process 10

    Placing the letters and checking out how the roll would look with a shadow.

    Nope, it only adds noise.

    wall street logo process 11

    Trying small capitals. Not bad at all.

    wall street logo process 12

    The client wants to place the logo on murals.

    Looking where to place the watermark.

    wall street logo process 13
    wall street logo process 14

    Realizing that the logo hanging from above looks like a swing.

    We need a version not for printing with bleed, but for placing on a bar. Defining proportions.

    wall street logo process 15

    The watermark is ready.

    wall street logo process 16

    Order a design...