• Graphic design
  • Xsolla corporate identity

    Overview   Process  

    Task: to come up with a name, a logo and a corporate identity for a game payment system.

    Xsolla is the new name for the 2pay game payment system. The update of the logo was dictated by the growth of the company: from a small web-service dealing in time cards and game currencies it grew into a large specialized European payment system and billing platform. A logo, a name and a corporate identity for the updated brand were created at the studio.

    New name and logo


    Horizontal version

    The logo features pictograms familiar to all gamers.

    3D image

    Information on the logo, corporate colors, typefaces, as well as principles for the design of corporate documentation are included in the brand book.

    Openings of the brand book

    Release date: October 28 2010

    Cast:

    art director
    Artemy Lebedev
    designers
    Vladimir Zotov
    Evgeny Zorin
    type designer
    Elena Novoselova
    typesetter
    Anna Golovina
    copywriter
    Filipp Shprints
    editor
    Anna Martinevskaya
    project manager
    Vladislav Kalkaev
    — You’re such a noob!


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