Yamaha print ads

Problem:	Design a print layout.

Yamaha often uses print advertising. For them we created page layouts and grids together with detailed guidelines.

Lifestyle ad

Product line-up ad

Release date: June 05 2009

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

designers

Andrey Zubrilov
Anton Shnayder
Natalya Antsiferova

imposers

Zhdan Filippov
Iskander Mukhamadeev

editor

Valeria Lanshakova

managers

Irakli Agladze
Aleksey Luri

Double-page spread with a large photo

The guidelines tell them how to mark up a page, where to put various products’ logos, how to handle dark images, how to design the list of distributors, what to do with photographs of featured music celebrities, etc.

How to arrange vertical images

How to handle blocks of extra information

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