Yandex billboards

Problem. Think up a corporate T-shirt design.

Initially backward Russian alphabet (starting with letter ‘Я’—the first letter in the name of Yandex which also stands for ‘myself’ in Russian) was to appear on T-shirts, but then it was decided to use it on billboards. This made it a central theme of the fall advertisement campaign.


Russian ABCs

Ukrainian ABCs

Release date: September 05 2007

Cast:

artistic director
art director
Roma Voronezhsky
designers
Zhdan Filippov
Elena Pershin
technologist
Ignat Shametko
manager
Lola Kristallinskaya

Art. Lebedev Studio would like to thank Svetlana Kondrashova for her contribution to the project.


Order a design...