• Graphic design
  • Yandex
  • Yandex billboards

    Problem. Think up a corporate T-shirt design.

    Initially backward Russian alphabet (starting with letter ‘Я’—the first letter in the name of Yandex which also stands for ‘myself’ in Russian) was to appear on T-shirts, but then it was decided to use it on billboards. This made it a central theme of the fall advertisement campaign.

    Russian ABCs

    Ukrainian ABCs

    Release date: September 05 2007


    artistic director
    Artemy Lebedev
    art director
    Roma Voronezhsky
    Zhdan Filippov
    Elena Pershin
    Ignat Shametko
    Lola Kristallinskaya

    Art. Lebedev Studio would like to thank Svetlana Kondrashova for her contribution to the project.

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