Yandex billboards

Problem. Think up a corporate T-shirt design.

Initially backward Russian alphabet (starting with letter ‘Я’—the first letter in the name of Yandex which also stands for ‘myself’ in Russian) was to appear on T-shirts, but then it was decided to use it on billboards. This made it a central theme of the fall advertisement campaign.

Russian ABCs

Ukrainian ABCs

Release date: September 05 2007


artistic director
art director

Art. Lebedev Studio would like to thank Svetlana Kondrashova for her contribution to the project.

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