• Graphic design
  • Yandex
  • Yandex billboards

    Problem. Think up a corporate T-shirt design.

    Initially backward Russian alphabet (starting with letter ‘Я’—the first letter in the name of Yandex which also stands for ‘myself’ in Russian) was to appear on T-shirts, but then it was decided to use it on billboards. This made it a central theme of the fall advertisement campaign.

    Russian ABCs

    Ukrainian ABCs

    Release date: September 05 2007


    artistic director
    art director

    Art. Lebedev Studio would like to thank Svetlana Kondrashova for her contribution to the project.

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