Outdoor advertising and teaser ads for Yandex in Russian regions

Overview   Process   Real life  

Task: to demonstrate the practical usefulness of Yandex services.

In a series of posters created at the studio people are asking various questions, and Yandex confidently reassures them that it will help in any situation. The dialogs explain what to do to always be on time. The layouts are adapted for all major formats of outdoor advertising.

Yandex always finds the answer

After seeing one of the billboards people will go to the website of the search engine. There, the visitors will see teaser ads about the advantages of different serivces, such as Yandex Maps.

yandex boards teaser 01

Yandex will show the way

to the nearest park

yandex boards teaser 02

Always on time

Yandex Maps know how long a trip will take

yandex boards teaser 03

Yandex will stand by you

We notify about traffic jams to save your time

yandex boards teaser 04

All clear

Routes without road closures

yandex boards teaser 05

We know where you need to be

Have a look before you go there

Release date: October 18 2013


artistic director
art director
technical designers
project managers
The studio would like to thank Olga Zarenok for her assistance with the project

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