The series was designed for Yandex context advertising. Every page provides an illustration of some area of human lifea kitchen, a home, a city, recreation activities etc., with the number of times a certain object was searched for through the Yandex search engine within a month.
Art. Lebedev Studio devised the Buy Words slogan.
A floor coating retailer who has learned that the word linoleum is searched for 3,454 times a month, should embrace the idea of context advertising and take his money to Yandex.
City (double page)