• Graphic design
  • Yandex
  • Yandex “Buy Words” series of print ads

    The series was designed for Yandex context advertising. Every page provides an illustration of some area of human life—a kitchen, a home, a city, recreation activities etc., with the number of times a certain object was searched for through the Yandex search engine within a month.

    Art. Lebedev Studio devised the Buy Words slogan.

    A floor coating retailer who has learned that the word “linoleum” is searched for 3,454 times a month, should embrace the idea of context advertising and take his money to Yandex.


    Office

    Recreation

    Kitchen

    Home

    City (double page)

    Hangout

    Release date: May 02 2003

    Cast:

    art director
    designer
    copywriters
    manager

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