The making of the Turkish Yandex promo website

First sketches.

Preparing few illustrations for questions-and-answers section. A bum and a girl end up as rejects.

Searching for a perfect image to communicate Yandex advanced understanding of subtleties in Turkish.

The word “LEBLEBI” comes to mind: every Turkish kid enjoyed the trick of “typing” it on a calculator.

The metaphor is found.