• Typefaces
  • Yandex
  • The making of the Yandex corporate typeface

    Overview   Process  

    The fourth version of the logo allows for declension based on common rules of the Russian language.

    yandex type process 01

    Looking at what letters we have already.

    yandex type process 02

    Polishing them and drawing the missing characters.

    yandex type process 03

    We have to obey the rule: the letters used in the logo can’t change. Testing the result.

    yandex type process 04 new

    The client does not like the strong dynamics of round characters. Trying to “calm down” their shape.

    yandex type process 05

    Testing again.

    yandex type process 06

    Trying to imagine how the face will look in real life.

    yandex type process 07
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    yandex type process 14

    Order a design...