The making of the Zookesha store logo

Overview• Process

Client: Zookesha is an online pet supplies store based in the small city of Smolensk. We have our chain of offline stores but we would like to make the online store more independent, with its own style and design.

We’ve been operating as a family business since 1995. The business is growing, we are growing with it and want to move away from the cartoon style of the current logo: right now we are using the cat and the parrot from the Soviet cartoon of the same name. We are planning to open the store at the domain name and would like to see a modern logo there.

Trying to conceal images of animals in the letters.

The art director approves the idea, working on the shapes.

Better, but looks like a bunch of worms.


Choosing the color scheme.