AGC advertising materials

Overview   Process  

Task: to visualize durability.

AGC is a European company with headquarters in Brussels. It produces flat glass used in external glazing, solar generator manufacturing, furniture design and automobile construction. In order for car dealers to use consistent advertising materials, a series of graphic templates was designed at the studio.

City format

Release date: May 07 2015

Cast:

art director
Еrken Kagarov
designers
Ivan Olenkevich
Pavel Gerasimchuk
Vladimir Pavlenko
Valery Tolchanov
photographer
Evgenia Filatova
type designer
Ksenia Erulevich
typesetter
Anna Golovina
project managers
Grigory Sharov
Dmitry Loginov

A figure skater gliding over a smooth surface without leaving a trace illustrates how hard it is to damage the glass.

No explanatory text needed on the billboard

Vector images for light and dark backgrounds expand the possibilities of advertising application.

Elegant monochrome

The layout can be arranged in one of the following ways.



Slogan placement options




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