Kindergarten Is Too Late by Masaru Ibuka

Overview   Process   Errata   Real life  

 Kindergarten Is Too Late, full text (In Russian, PDF, 1.9 MB)

Task: to design the book.

Result: The first edition was sold out within one month. The ad from the book brought two new franchises to Baby Club.

Kindergarten Is Too Late by Masaru Ibuka was first published in Russian in 1991. It inspired certain people with ideas of early childhood development, who then founded Baby Club. Now it’s time to republish this book to reach as many parents as possible. In our studio we created the cover, drew illustrations, made the layout and prepared the book for printing.

The book's title in Japanese encourages you to learn something new

Release date: November 29 2010

Cast:

art director
Artemy Lebedev
designer
Kostya Dolzhenko
metteur-en-pages
Sergey Fedorov
typesetters
Svetlana Kartashevskaya
Anna Golovina
illustrators
Oksana Grivina
Vlada Kramina
Yana Frank
secret advisor
Bogdan Kravtsov
copywriter
Tatyana Devaeva
translator
Natina Perova
editors
Katerina Andreeva
Anna Martinevskaya
proofreader
Elena Migalina
project manager
Aleksey Luri
author
Masaru Ibuka
Typeface: Fly
Title page

The illustrations portray great historical people as children.

The book is typeset to accommodate each finished thought in a separate text block.

Pages 18—19
Pages 212—213

Baby Club ads are placed on the flaps and do not interfere with reading. Upon finishing the book, parents are offered two options for the next step.

The first edition, the new edition, and the mobile version


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