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The Bolshoi Theater grand opening campaign

Overview   Process   Real life  

Task: to invite the public to a grand opening of The Bolshoi Theater historical stage

The Bolshoi Theater’s historical stage re-opens on October 28, 2011. This event will be commemorated by a gala-concert with the invitations issued by the Russian President. To promote the event, our studio prepared several posters of different formats.

Urban panel-size ads have the crowd gathering for the show

Release date: October 13 2011

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
secret advisor
Ilya Mikhaylov
designer
Evgeny Zorin
illustrators
Vitaly Voynov
Anton Aralin
Yaroslav Saverin
Алексей Сорока
project mamagers
Kristina Sinitsa
Andrey Dyakov
Art. Lebedev Studio wants to thank ICube company for providing the Bolshoi’s 3-D model.
The curtains on billboards are rising already


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