Logo and visual identity for Lale kids’ TV channel

Overview   Process  

Task: to develop a logo and visual identity for a children’s TV channel.

Lale is the first Crimean Tatar TV channel for children open in Ukraine on June 1, 2013. The shows created by children themselves are broadcasted in Crimean Tatar, Ukrainian, and Russian. A bright logo and playful visual identity were developed in the studio for the project.

The channel’s signature element

The channel’s name translates from Krimean Tatar as tulip. The logo demonstrates a straightforward take on the name while also leaving room for imagination.

The main logo

Flexible and expressive, the logo sets playful mood for the rest of the visual identity: it can morph, transform, and break down to separate building blocks, but always remains recognizable, whether on screen, products, ads, navigation, or documents.

Release date: June 14 2013


art director
Еrken Kagarov
Olga Bazilevich
technical designer
Vladimir Pavlenko
Jenia Filatova
Filipp Luschevsky
project manager
Olga Kallaur
Get ready, we are going on the air
Advertising posters inform the public the new channel has sprouted
Any media naturally and seamlessly transforms into a branded piece
TV logo screens

Despite its fun, carefree mood, Lale visual identity works well with corporate stationery and other office items.

Non-tedious letterheads and such

Advertising posters inform the public the new channel has sprouted

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