Lider FM radio station logo and visual identity

Overview   Process  

Task: to develop a logo and visual identity for a radio station.

Leader FM is a music and news radio station which broadcasts in the Crimea region. The studio developed the star logo, visual identity, and the slogan.

There are two versions of the logo: basic and “radiant

Release date: June 17 2013


art director
Artemy Lebedev
Evgeny Zorin
Darya Anikeeva
type designer
Taisiya Lushenko
Anna Golovina
Aleksandr Shtefanets
Katerina Andreeva
Aleksandr Nosikov
project manager
Olga Kallaur
Additional logo flavors for every occasion

Bright and colorful patterns add variety to the corporate style.

Stationery in all its glory

The manual provides full instructions on how to use radio station’s visual identity, stationery, and to properly present corporate gifts.

Brand book pages dedicated to the logo
The hidden section talks about the secret element of the visual identity
Pages about the disc and the microphone

Stellar souvenirs
Star of the show

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