The making of the logo and visual identity for Lider FM radio station

Overview   Process  

First drafts.

The art director immediately picks two ideas. We put together a presentation and show it to the client.

The first concept:

And the “Star”:

After giving it some thought, the client initially chooses the first direction, but asks us to liven up the logo. Getting rid of the angles, adding pizzazz.

Presenting.

After all, the client switches back to the “Star” concept, maintaining the same comments about the logo. We end up with the new lively shape.

Adding another designer to work on the stationery. After receiving the final logo and graphic elements, the designer begins to search for solutions.

Developing some patterns for folders, envelopes, disc covers, and anything that your heart desires.

Under lead designer’s supervision, we finish the favorite options and show them to the art director.

Continuing to develop the style in the presentation.

Meanwhile the type designer finalizes the letters.

Finishing up the gifts; making the pop-up card with a star, preparing the layouts for print, finalizing the brand book.




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