Identity   Advertising  

Licard fuel cards visual identity

Overview   Process  

Task: to develop a visual identity for plastic cards for motorists.

Licard is a system of non-cash payment for fuel, complementary products and services used at Lukoil filling stations in Russia, as well as in 16 other countries. The studio created a logo and a visual identity for the cards, their appearance and packaging.

The main logo

Release date: October 31 2013


art director
Artemy Lebedev
Vladimir Pavlenko
Anna Golovina
type designer
Taisiya Lushenko
Katerina Andreeva
project managers
Aleksandra Nikitina
Anna Kovalevskaya
Anastasia Drozdova
Margarita Mukhmadeeva

A corporate pattern fueled by the traditional jerrycan design ties together the visual style of the fuel cards and the companion brochure.

Cards for private customers

The card packaging with program highlights

Corporate fleet cards have the corporate pattern embossed and come in a beautiful tin case.

For the most important clients

Gentlemen, start your engines!

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