Artemy Lebedev

§ 177. Mobile websites

September 13, 2013




The most stupid thing to do is to build a separate mobile version of a website.



Perhaps, at a meeting room on the 45th floor of a major bank’s headquarters a beautiful presentation on the mobile website’s advantages sounds really convincing.



“Watch this! We take an ordinary iphone. Go to your website. And what do we see? A regular website! How awful. Check out how the Smith Bank does it. They provide a custom-made mobile version! Three buttons is all!”



“Mary Isabelle, please sign a contract with these young gentlemen.”



Let us say it once more in case someone didn’t pay attention to the first sentence: The most stupid thing to do is to build a separate mobile version of a website.



Only for clients with a severe surplus of money does it make sense to build mobile website versions.



What’s good about a modern smartphone? The fact that it’s practically a full-size computer. It can do anything. And it includes displaying websites quite adequately. The question is, if a phone manages to open websites, why complicate things? A phone is sufficient to display it just fine.



To prove that there is no real need for mobile versions just look at Apple. They started it all, developing iphones and ipads. Their devices open their home website like any computer does. No mobile versions involved.







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