• Graphic design
  • Mega
  • Megacard pocket booklet

    Overview   Process  

    Task: to create informative packaging for a rewards card.

    Megacard cards are given to visitors of Mega shopping and entertainment centers at registration desks. Each card comes with a pocket booklet with information on card features, conditions of use, deposit options, credit limit, as well as advise on safety measures and ATM use.

    The cover

    Each side has its own time of day.

    It’s morning on the front and night on the back

    The night side contains a mnemonic device to help you write down your PIN. To use it, pick any month you like and put the digits of your code in the squares starting with the month you’ve chosen. Then fill all other squares with random numbers. Only you will know where to start reading your PIN.

    Release date: January 15 2013

    Cast:

    art director
    Ludwig Bistronovsky
    designer
    Evgeny Zorin
    illustrator
    Ilya Makarenkov
    typesetter
    Filipp Luschevsky
    copywriter
    Aleksandr Shtefanets
    editors
    Ekaterina Kasimova
    Aleksandr Nosikov
    project manager
    Elena Khokhrina


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