Saint Petersburg is one of the most beautiful and exciting cities on Earth. People from all over the world come here to enjoy splendor of architectural monuments and elegance of the urban landscapes, richness of museum collections and brightness of theatrical traditions, carelessness of the night life and joy of river cruises, but especially for the unforgettable atmosphere and the special Saint Petersburg romance. By the request of the Saint Petersburg Committee for Tourism Development a series of logos for tourist projects of the city were developed at the studio.
All logos have English
An entire set of symbols reflecting exciting, pleasant and unforgettable aspects of Saint Petersburg life were created. Each one is a clear and expressive symbol with an ellipse at its core.
Release date: January 21 2015
Viktoria Bocharova Nadezhda Efremova
Grigory SharovOlga Kallaur
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project
In addition to the city’s name, the logo can feature any suitable text typed in the corporate Saint Petersburg typeface. A huge number of combinations of symbols and text turns the logo into a universal tool for solving a variety of advertising and informational tasks while retaining its recognizable characteristic features.
The logo looks well on all media, from business documents to souvenirs.
Rules for the use of the logos, typeface and colors as well as recommendations on the design of advertising and informational materials are assembled in a detailed brand book.
© 19952017 Art. Lebedev Studio