Logo   Advertising   Typeface   Infocenters  

Saint Petersburg tourist logo

Overview   Process   Vector  

Task: to develop a logo for Saint Petersburg tourist projects.

Saint Petersburg is one of the most beautiful and exciting cities on Earth. People from all over the world come here to enjoy splendor of architectural monuments and elegance of the urban landscapes, richness of museum collections and brightness of theatrical traditions, carelessness of the night life and joy of river cruises, but especially for the unforgettable atmosphere and the special Saint Petersburg romance. By the request of the Saint Petersburg Committee for Tourism Development a series of logos for tourist projects of the city were developed at the studio.

All logos have English and Russian versions

An entire set of symbols reflecting exciting, pleasant and unforgettable aspects of Saint Petersburg life were created. Each one is a clear and expressive symbol with an ellipse at its core.

Release date: January 21 2015


art director
Artemy Lebedev
Evgeny Zorin
type designer
Ksenia Erulevich
Jenia Filatova
chief typesetter
Iskander Mukhamadeev
Viktoria Bocharova
Nadezhda Efremova
Katerina Andreeva
project managers
Grigory Sharov
Olga Kallaur
The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project
A collection of memories
The text portion of the logo conceals the famous drawbridges
The turquoise wave symbolizes waters of the Neva river and city canals

In addition to the city’s name, the logo can feature any suitable text typed in the corporate Saint Petersburg typeface. A huge number of combinations of symbols and text turns the logo into a universal tool for solving a variety of advertising and informational tasks while retaining its recognizable characteristic features.

All at once

A must see

Snack on the go

The logo looks well on all media, from business documents to souvenirs.

For residents and visitors
Weather is always fine

Rules for the use of the logos, typeface and colors as well as recommendations on the design of advertising and informational materials are assembled in a detailed brand book.

Opening on creating new logos

Opening on the corporate typeface

Opening on the gradient

Half title of the section on advertising materials

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