State Lottery Outcome Betting project logo

• OverviewProcess
to create a logo for a betting service.

In State Lottery Outcome Betting project winning combinations match outcomes of state lotteries and the players make bets with terminals or on betting companies’ websites. A logo reflecting the connection of the game with state lotteries was created at the studio.

Primary version

At the center of the logo is the figure of a person celebrating a win by happily throwing a ticket, a symbol familiar to Stoloto players. The contour surrounding the figure resembles the first letter of the project’s Russian name and a horseshoe, a talisman of good luck.

Several versions of the logo for use on different media were created at the studio.

Horizontal version

Rules for the use of the logo, corporate colors and typefaces as well as guidelines for designing store entrances are presented in the guide book.

Corporate typeface

Entrance design

art director

  • Ludwig Bistronovsky


  • Dmitry Lamonov

designer and typesetter

  • Andrey Ushnurtsev

type designer

  • Taisiya Lushenko


  • Anna Potapkina

project manager

  • Anastasia Ulyanova