Visual Identity   Salts   Shampoos   Deodorants  

Packaging for Woshi-Woshi bath salts

Overview   Process  


to develop a packaging for bath salts.

Woshi-Woshi line of products includes bath salts made of sea salt with herb and flower extracts. The packaging design is built around Japanese motifs, inspired by the line’s brand name. The salts enchancers include bur marigold, chamomile, calendula, celandine, aloe, and yarrow. The product’s name in Japanese and the plant’s detail are placed up front on the face label. The plant’s full image is woven into the background pattern.

Aloe helps prevent wrinkles
Bur marigold softens the skin
Celandine fights germs
Calendula cures the common cold
Chamomile relieves stress
Yarrow protects against skin irritants

All six unique backgrounds share the same parent pattern.

Each plant extract has its own effect

Release date: February 08 2013


art director
Artemy Lebedev
Evgeny Zorin
technical designer
Lelya Le
Lizaveta Romantsova
Jenia Filatova
Aleksandr Nosikov
Ekaterina Kasimova
project managers
Irina Ostasheva
Anna Kovalevskaya
Aleksey Luri

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