• Graphic design
  • 888.ru bookmaker logo and corporate identity

    • OverviewProcess
    Task:
    to create a corporate identity for a betting company.

    888.ru is a network of betting shops that accepts bets on sporting events and outcomes of state lotteries. A logo and a corporate identity fully reflecting the venturous spirit of the company were created at the studio.

    888 logo logo

    Primary version of the logo

    The counterform of a simple text-based logo resembles colored gaming chips. The initial red, black and white design created by the studio was augmented with green and yellow colors by the company. The chips rhyme with the signature pattern made of colored dots on black background. The pattern is used in the design of the company’s websites, mobile interfaces, printed and souvenir products.

    Rules for the use of all variants of the logo, pattern, colors and typeface are given in a guide.

    888 logo guide1

    Opening on the colors


    888 logo guide2

    Opening on the typeface


    The logo looks well on signs attracting attention and openly announcing the company’s sphere of business. The round elements echo the logo of the State Lottery Outcome Betting service.


    888 logo signboard

    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky

    designer

    • Dmitry Lamonov

    typesetter

    • Nikita Davydov

    editor

    • Anna Potapkina

    project manager

    • Anastasia Ulyanova