888.ru is a network of betting shops that accepts bets on sporting events and outcomes of state lotteries. A logo and a corporate identity fully reflecting the venturous spirit of the company were created at the studio.
Primary version of the logo
The counterform of a simple text-based logo resembles colored gaming chips. The initial red, black and white design created by the studio was augmented with green and yellow colors by the company. The chips rhyme with the signature pattern made of colored dots on black background. The pattern is used in the design of the company’s websites, mobile interfaces, printed and souvenir products.