Logo Website

The making of the 8news.ru logo

Overview• Process

Suggesting the first idea. Trying to convey the sporty character and reveal the potential of the text by using an interesting effect for the letters. For example, by graphically rhyming the N and the S.

8news logo process 1

The art director says it reads as 8newz. Fixing.

8news logo process 2

Still, it’s more clumsy than beautiful.

Another design is born.

8news logo process 3 1

8news logo process 3 2

This has an interesting rhyme of the E and the W, while the ovals in the number eight resemble stadiums. The logo has a sporty nature, clean typography, plus it looks well on the website.

8news logo process 4
8news logo process 5

The client changes the task based on the updated requirements and suggests we start exploring a different direction.

8news logo process 6

Moving further: changing the shape of the letters and equalizing density of the entire logo.

8news logo process 7

The client realizes that the idea of a red circle resembling the record button does not work well and asks us to keep looking.

Making another attempt.

8news logo process 8

Client: OK.

Rendering the final image in versions for both colored and black backgrounds.

8news logo process 9
8news logo process 10