• Graphic design
  • Ak Bars Bank
  • Ak Bars bank advertising campaign

    • OverviewProcess
    Task:
    to introduce a bank card in a fun way.

    Ak Bars bank has issued a debit card whose owners get back part of the money they spend, enjoy pleasant gifts and make use of increased interest rates on the balance of their account. An advertising campaign for the card including a slogan, a cheerful video, a booklet and a poster was created at the studio.

    One of the main advantages of the card is cashback. The idea is simple: you get your salary deposited to the card, spend it and get money back for each purchase you make. Which means, the money you earned earns you more money. This phrase became the slogan of the campaign.

    Another feature is the fact that the card is printed on green plastic, so its edges are also green. This makes the card easy to recognize in the wallet: the green edge stands out among other bank and discount cards which are typically white. The signature edge became the core of the advertising campaign: no one before has advertised a bank card with a view of its side.

    In the video, the edge acts as a green cashback stripe. Purchase some tangerines and get an orange, buy some milk and run to get the free coffee, purchase a cake and treat yourself to a big pie.

    The green edge
    separates the world
    of earning and spending
    money from pleasant pur-
    chases. In printed advertising
    the edge is represented
    as the line in the
    percent sign.
    The role of
    the round elements
    can be played by any ob-
    jects of similar shape: in-
    flatable swim rings, Christ-
    mas balls, circus arenas,
    cups, donuts, earrings,
    planets, etc.

    For the poster and the booklet we chose an emotional scene where a sunny seaside resort provides an expressive contrast to routine office work.

    Every day the cardholder is getting closer to their dream

    All advantages of the AK Bars card are described in the booklet.


    art director

    • Sergey Kulinkovich

    secret advisor

    • Aleksandr Shtefanets

    designers

    • Polina Zagumenova
    • Igor Gorelyshev

    typesetter

    • Dmitry Mikhailov

    photographers

    • Jenia Filatova
    • Igor Fatkin

    modeler

    • Viktor Lvov

    copywriter

    • Tatyana Devaeva

    editor

    • Aleksandr Nosikov

    project managers

    • Anastasia Sharkova
    • Evgenia Ezhikova
    • Video production

    executive producer

    • Konstantin Melnikov

    producer

    • Elizaveta Goroshnikova

    director

    • Polina Varfolomeeva
    Advertising  Ak Bars Bank  Graphic design  Banks and financial institutions