Alfa Bank Express website

Alfa Bank Express is Alfa Bank’s new retail business that’s targeted at private customers and small businesses. Alfa Bank Express website reflects the major principles of the bank’s work: efficiency, affordability, comfort and quality service.

Lightweight pages are embellished with bright color fragments and dynamic black-and-white photos

All texts are written in a simple and intelligible language and don’t require that the reader know special banking terms.

Flash demonstrations were created for some services, such as the Call Center and extended functionality ATMs. Under the caption “Life Stories” the website features comics offering evidence of Alfa Bank Express advantages, starring Alfa Bank and Art. Lebedev Studio employees.

A story from a young family life: the wife (studio manager Yekaterina Makarova) is discussing a vacation with her husband (studio technologist Valery Cherkasov)

The website is equipped with three different calculators, a currency converter, the help system for selecting a plastic card. The forms required for credit application can be filled in at the website.