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    Alfa Bank Express website

    Overview   Clones  

    [The work is in the museum]

    Alfa Bank Express is Alfa Bank’s new retail business that’s targeted at private customers and small businesses. Alfa Bank Express website reflects the major principles of the bank’s work: efficiency, affordability, comfort and quality service.

    Ђльфа Ѓанк ќкспресс
    Lightweight pages are embellished with bright color fragments and dynamic black-and-white photos

    All texts are written in a simple and intelligible language and don’t require that the reader know special banking terms.

    Flash demonstrations were created for some services, such as the Call Center and extended functionality ATMs. Under the caption “Life Stories” the website features comics offering evidence of Alfa Bank Express advantages, starring Alfa Bank and Art. Lebedev Studio employees.

    ‘лучаи из жизни
    A story from a young family life: the wife (studio manager Yekaterina Makarova) is discussing a vacation with her husband (studio technologist Valery Cherkasov)

    The website is equipped with three different calculators, a currency converter, the help system for selecting a plastic card. The forms required for credit application can be filled in at the website.

    Release date: April 15 2003


    art director
    technical designer
    Art. Lebedev Studio proprietary technologies:
  • Parser 3
  • Imprimatur
  • Typefaces: Tahoma, OCR-F

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