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The making of the Defender of the Motherland Day poster (2014)

Overview   Process   Hi Res  

Coming up with ideas. We can create something about the traditional stupid gifts: shaving foam, socks, shaving razors. No to the stupid gifts! Men, rebel!

Or maybe about a Russian flag popping out of a toy gun—bang! Or about an elvish army? Or about the standard of manhood and beauty dressed in camouflage?

23 february 2014 process 01
23 february 2014 process 02
23 february 2014 process 03
23 february 2014 process 04

Art director: Let’s go with David.

Drawing David on bright red background.

23 february 2014 process 05

Art director: Looks like crap, you had it better before.

Designer: Maybe revert back to the colors of the draft?

23 february 2014 process 06

Art director: Looks like a cartoon now.

Asking the technical designer to photoshop David.

23 february 2014 process 07

Art director: Let’s put him in hay, like a brand new Kalashnikov.


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