• Graphic design
  • Studio projects
  • New Year   Valentine’s Day   International Women’s Day   Halloween   Christmas   More holidays  

    2012   2013   2014   2015   2016   2017   2018   2019   2020  

    The making of the International Women’s Day poster (2013)

    Overview   Process   Hi Res  

    Designer: It’s time to tell girls something sweet. For example, “Darling, you are a goddess.”

    als 8 march 2013 process 01

    Art director: Not cool.

    Designer: Then this way.

    als 8 march 2013 process 02

    Art director: That’s better. Maybe join the eyes into the infinity sign?

    Designer: Isn’t the third eye enough? It just needs an eyebrow.

    Art director: Well, OK.

    Buying a cucumber, starting to draw. Maybe just draw Ryan Gosling?

    als 8 march 2013 process 03

    Nope, doesn’t look like him.

    The black-and-white version looks ticky-tacky. Trying delicate spring pastel shades.

    als 8 march 2013 process 04
    als 8 march 2013 process 05

    Art director: Let’s go with the one with the shoulders, but without a flower, or there’s no room for the logo.

    Designer: Damn!

    Redrawing the girl a couple of times. Deciding that we need more beauty. Getting rid of the hair rollers—it’s not the time to make fun of girls.

    als 8 march 2013 process 06

    Art director: Could be.


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