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The making of the Bastille Day poster

Overview   Process   Hi Res  

The Bastille Day is celebrated around the world as the day of France. Everybody is dancing, singing, eating, drinking and reading works of existentialists. As always, we start with the stereotypes: baguettes, berets, Marianne, Eiffel tower, vogue, musketeers, Boyarsky. Thousand devils!

Designer 1: A typical comic book fight, but with gallicisms. M?

14 july 2013 process 01

Art director: Doesn’t look cool. I think we shouldn’t be afraid of slight intellectual snobbery since the occasion is not exactly trivial.

Designer 1: 0_о

All right, back to work. We have two options here: either Sartre or Disneyland. Let’s start with the more intellectually demanding one.

Designer 1: Here. Or maybe he’s already at the tower.

14 july 2013 process 02

Art director: Let’s keep on looking. Maybe around the same topic.

Designer 1 (still impressed by the Game of Thrones): Maybe screw this intellectual snobbery? We’ve got dragons. And white-haired princesses.

14 july 2013 process 03

Art director: I really liked the Mickey Mouse approach. Especially since they’ve got Disneyland there.

Designer 1: The strategist is plotting a cunning plan.

14 july 2013 process 04

Art director: Fuck yeah.

Sending the idea to the project manager and to the second designer.

Project manager: All right, tell me more. What style are we going to use here? Why Mickey Mouse’s hands? Is it just a blueprint or like a military plan with all the arrows and dispositions?

Designer 1: It’s intellectual snobbery. Mickey is planning the storm of Bastille to get rid of all the competitors.

Project manager: What?

The second designer starts to draw the poster. Studying old maps of Bastille and of 18th century France.

14 july 2013 process 05

Looking at Disneyland plans and sketches of the rides.

14 july 2013 process 06

Admiring a young Mickey and posters of the same age.

14 july 2013 process 07

Rebuilding Bastille from scratch. Starting with drafts of an extended escape plan. Drawing Mickey’s hands holding the map. Checking out the composition and deciding to shift the focus solely to the building plan.

14 july 2013 process 08

Considering background. Wood and a sheet of old paper? We choose minimalism, which means concrete. Taking pictures of concrete and scanning a sheet of paper.

14 july 2013 process 09

Assembling it all together.

Designer 2: Maybe render it in black and white?

14 july 2013 process 10

Art director: Maybe.

Designer 2: Still, some accent wouldn’t hurt. Is this OK?

14 july 2013 process 11

Art director: Then you might as well color our logo, too.

Suddenly noticing mistakes in our Old French, making corrections, mirroring the plan for better authenticity, adapting for typesetting and preparing an announcement.

14 july 2013 process 12

Editor: Can you explain me what Mickey Mouse and Bastille have in common?

Designer 1: It’s intellectual snobbery, blah-blah-blah...

Editor: ******

Designer 1: At least it didn’t come to Sartre.

Editor: You know, it might have been easier to understand.

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