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    The making of the Builders’ Day poster

    Overview   Process  

    The Builders’ Day is a surprisingly well visualized holiday unlike many other professional days in the calendar. Banners and postcards feature half-naked girls in hard hats with bricks, concrete floats cutting cakes, bottles with balloons, high riggers, etc. It’s easy to see that the holiday is truly loved by people. Let’s continue the tradition by using a new image.

    A hard hat as part of the skull?

    builders day process 01

    Art director: Sure.

    Sending the idea to the technical designer.

    Drawing the first approximation, we want it to look cartoonish.

    builders day process 02

    Art director: Why is that? I want nothing in this style. We need to use a proper X-ray image.

    All right, taking the easy way out: looking for a suitable X-ray to avoid drawing. While we’re waiting for hospitals and friends to reply, drawing a dotted picture.

    builders day process 03

    Art director: Let’s not get distracted.

    Receiving an image which is too small, meaning we need to start drawing using a colleague’s brain for inspiration.

    builders day process 04
    builders day process 05

    Art director: It has to be more of a construction worker’s hard hat than a Nazi helmet. You can remove the side edge and leave only the front and back ones. The color has to be more X-rayish. And remove the holes on the side.


    builders day process 06

    Art director: Looks OK. What’s with the nose?

    Designer: I’ve drawn an average one based on all the real images I’ve seen.

    builders day process 07 1

    Art director: There has to be a hint of the bone so it doesn’t look like there’s a hole. It’s not a real skull after all.

    Designer: Like this?

    builders day process 07

    Art director: Yep.

    Starting to typeset.

    builders day process 08

    Looking at the poster and realizing it’s just not material enough.

    builders day process 09

    Art director: Also add a hint of the side edge going from back to front.

    builders day process 10

    Art director: Can you make the hard hat look a bit more traditional?

    Slightly changing the shape. Most importantly, changing the way it sits on the head which immediately makes the picture resemble a construction worker much more.

    Option 1. The hard hat is slightly larger than before but slightly smaller than a real one would be relative to the head.

    Option 2. The hard hat is closer to the real proportions relative to the head.

    builders day process 11
    builders day process 12

    Art director: Go with number 2.

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