The making of the Food Industry Worker Day poster

Poster classics? Too vulgar.

Kindness and compliments? Not in the spirit of our posters.

Trash and guts? Not very exciting either.

Fast-food postmodernism? Doesn’t work.

There, that’s it! Nope, we have our own cafes.

Goldfish fillets?

Onions and love?

Chef forever?

The goldfish looks all right. The task is being redirected to the illustrator.

Sending over for typesetting. Trying adding names to fish parts.

Art director: Screw all the labels.