The making of the April 1 poster (2013)

Finally the celebration of fun and wit is here. Professional! We’ve used a dumb joke last time and thought we were done with it. It turns out we aren’t. Anyway, there’s a pretty good idea waiting to be set free from the studio’s Mozg (The Brains). We’ll turn it into a poster.

Art director: I wouldn’t play with it. Besides, it’s better to make the posters less specific, so that it can be used outside the cafés.

Since it’s a reject, no reason to show it here, less temptation. What other funny things are out there?

Designer:

Art director: Just what we need.

Sending the thumbnail to calligraphers with the instructions to render it in Old Slavonic with an Initial and other stuff of the sort.

Heavenly. Now to plant office pins on our colleagues chairs.