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    The making of the Groundhog Day poster

    Overview   Process   Hi Res  

    — Hey Cap, come over here. Groundhog Day is just around the corner.

    — Groundhog Day is a popular holiday in the US and Canada dedicated to the coming spring. According to folklore, the groundhog forecasts the weather. If when coming out of its burrow, a groundhog is not scared of its own shadow and boldly crosses the road to go to a bar, it means winter’s over. Otherwise, winter weather will continue for six more weeks.

    — And what about Russia?

    — Weather superstitions are also known in Russia. For example, it is inadvisable to go for a swim after Elijah’s Day, as Elijah the prophet may have peed in the water. As for the groundhog, Russians don’t have any expectations: they only know the holiday from the movie by Harold Ramis, starring Bill Murray. The movie about an endlessly repeating day gave birth to the popular expression and now the groundhog is often mentioned in social networks as a symbol of one’s own bleak and monotonous existence.

    — Thanks, Cap.

    Bleak and monotonous, is it? Handwriting worksheets! Not any worksheets, but with acrostic “Happy Groundhog Day” readable vertically.

    groundhog day 2014 process 01

    Art director: Nope, not great.

    Endless waiting for something to load. An on the website it can be a gif image.

    groundhog day 2014 process 02

    Art director: Still not cool enough. Maybe a tear-off calendar for February 2?

    That’s almost exactly copying the movie. Only they had a clock that always showed 6 am. Maybe, pay our homage to Escher? For example, by creating a mosaic in his style, only made of coffee cups.

    groundhog day 2014 process 03

    Art director: No.

    Let’s contemplate. What’s so bad about Groundhog Day, after all? Take Immanuel Kant, the famous dork: he lived all his life by a schedule and still reached success.

    groundhog day 2014 process 04

    Art director: No.

    Still, we insist that only true titans of spirit can be so liberal with eternity.

    groundhog day 2014 process 05
    groundhog day 2014 process 06

    Art director: Mweah. But no. Maybe create a shadow of a groundhog? It’s a pun and it’s on the topic.

    But there is no meteorological meaning behind this expression in Russia! It’ll work only in America. Thus Kant and eternity. There has to be some substance.

    Art director: I mean, we can deliver all the meanings in one image.

    groundhog day 2014 process 07

    Art director: All right.

    Drawing.


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