Starting to think. We can use the most popular Halloween symbol, the pumpkin. Maybe, we can carve different smiley faces: Uzbek, Ukrainian, Indian, Japanese? After all, Halloween is celebrated all around the world. Or we can recall the old Russian tradition of throwing away a Christmas tree around May and show a rotten pumpkin being thrown away around New Year’s? Or we can make a perforated poster with a flat pumpkin where viewers can punch out the eyes!
Also, on the All Saints’ Day eve all the evil spirits come out. The traditional Russian bogeys: a wood goblin, a hobgoblin, Baba Yaga... or Lenin. Right.
Sending to the art director.
Art director: Go with Lenin.
Art director: Remove the word “Lenin,” it will make for a more subtle joke.
Making the joke more subtle. Done.