The making of the Christmas and New Year Poster (2014)

Christmas. As always, we start by visiting Google Image Search with a cup of strong unsweetened coffee so as not to overdose on sugar. Socks, gifts, deer, fur trees, Christmas lights—it’s business as usual. Christmas symbols however look more developed than our New Year mascots. It’s because they can represent any idea without looking odd. Bloody Santa? OK. Reindeer fighting for animal rights? Easy. Going with the reindeer: they’re an all-time hip favorite. Deer, trophy, stuffed animals, mounted animal heads. Sure, why not?

Art director: Fuck yeah.

Our busy designer elves get to work.

Looking for suitable and diverse reindeer.

Making a first approximation.

Drawing.

Getting the art director’s approval.