The making of the St. Patrick’s Day poster (2012)

Designer:

Art director: I don’t get it.

Designer: Irish dance in Valenki boots and green avatar.

Art director: Hmmm.

Designer: Stained glass.

Art director: Better, yet too complicated.

Designer: Just invert the colors.

Art director: Yep. How about another bottle to the right, just to cork it up?

Designer: The white space really jumps out. Though it could be made into a glass.

Art director: Better yet, make a white bottle against the flag. Increase the amount of color on sides.

Designer: I still prefer a single bottle on one side.

Art director: I suggest a single bottle, dead center, bottom up.

Designer:

Typesetting the text.