The making of the Patterns catalog

The studio’s illustrators are drawing patterns around the clock.

Suddenly, conceiving an idea to make a catalog of patterns.

Getting after the illustrators, looking high and low in our archives, upturning our past, and collecting all the gems in one place.

Selecting the very best from our completed projects and drawing brand new patterns.

Deciding to stay consistent with the format borrowed from Katalogus.

Without the actual images and text trying to estimate the volume of the book.

After compiling the first version of the catalog, the lack of application examples became evident. Designers set to play up the patterns in interesting ways.

In the meantime, laying out the spreads for which we have text and pictures, such as the sections on corporate identities and endpapers.

The art director says it’s really bad and is a real mess. He suggests we present the pattern and an example of how to use it separately. Which makes the catalog double in volume. Redoing the layout.

Placing an index/table of contents at the end of the edition with each pattern’s name and page number.

Thinking up the cover.

Designer: Let’s upholster the cover in the signature trader’s rice bag pattern :-)

Art director: I wouldn’t treat out patterns like this.

Trying different approaches.

Inspired by the traditional artwork from Vladimir city, the illustrator comes up with fancy “needlework” patterns. We’ve got it covered.

Polishing the text, rearranging the elements to perfection, typesetting the back cover, sending it to the printers.