The making of the Russia Day poster (2013)

The Russia Day is celebrated every year on June 12, the day the Declaration of State Sovereignty of the Russian Soviet Federative Socialist Republic was signed. No matter how many times you read this, you still won’t be able to understand the point of this holiday. The people fail to grasp its idea, too. All right, let’s go through the Russian spiritual and material riches. Ballet, oil, birch trees, kokoshnik, Wide is My Motherland, etc.

Boring. Say, we sit in the government and we are thinking: how can we make this holiday at least a little bit more human? Let’s make it an official holiday of the beginning of summer.

Art director: Sure, go ahead.

Sending to the illustrator, Saint George puts on sunglasses.