The making of the Sobriety Day poster

There is really nothing to think about here. The classics?

Art director: Maybe, the Squirrel candy?

Designer: Like a bowl of candies?

Art director: Just one, it’s even better this way.

Designer: How about Magritte?

Art director: Pastiche is bad.

OK. Sending the sketch to the illustrator.

Asking to draw a dramatic, existential, hopeless candy.