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The making of the Sports Enthusiast Day poster

Overview   Process   Hi Res  

This relict Soviet holiday is a good reason to look through old photographs of sport parades and note the evolution of sport uniforms: from spacious cotton bloomers to high-tech tights, from canvas slippers to designer running shoes. Today everybody is vigorously running and pumping again, but doing it with more style and the help of dozens of gadgets.

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Of course, we can draw a hipster with bracelets. But we will never be able to beat Soviet sport propaganda with its deep hidden meanings.

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We won’t even try. Tovarisch, if you don’t like sports, relax. As one famous woman once said, it’s “wasting time on wasting effort.” She died a sad death though, but sport had nothing to do with it.

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Art director: Huh?

Дизайнер: He’s diving into a pool with a barbell.

Art director: Oh, OK.


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Art director: The diving board looks like a finger. The idea is lost here.

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Art director: Now it’s a snowboard.

Correcting the illustration. Done.

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