• Graphic design
  • Studio projects
  • New Year   Valentine’s Day   International Women’s Day   Halloween   Christmas   More holidays  

    2012   2013   2014   2016   2017   2018   2019  

    The making of the Valentine’s Day poster (2014)

    Overview   Process   Hi Res  

    Thinking about holiday associations. Kittens, hearts, sweets, embarrassment, secret valentine cards, boys freezing with flowers outside, much pink, kittens again, teddy bears, cupids, arrows, chubby cheeks, confessions on pavement, secret meetings, kittens, kittens...

    Stop. How about an electrocardiogram of heart palpitations?

    Art director: We can take this further.

    Designer: How about we make it look like a medical certificate with a stamp and a doctor’s signature?

    Art director: OK.

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