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The making of the Valentine’s Day poster (2014)

Overview   Process   Hi Res  

Thinking about holiday associations. Kittens, hearts, sweets, embarrassment, secret valentine cards, boys freezing with flowers outside, much pink, kittens again, teddy bears, cupids, arrows, chubby cheeks, confessions on pavement, secret meetings, kittens, kittens...

valentine 2014 process 01

Stop. How about an electrocardiogram of heart palpitations?

valentine 2014 process 02

Art director: We can take this further.

Designer: How about we make it look like a medical certificate with a stamp and a doctor’s signature?

Art director: OK.

Order a design...