• Graphic design
  • Baby Club
  • Logo   Identity   Website   Alphabbet  

    Baby Club corporate identity

    Overview   Process   In actual life  

    Baby Club corporate identity guidelines (PDF, in Russian, 18 MB)

    Problem: Expand the logo design to develop corporate identity.

    Squirrel, sheep, choc ice pop and other parts of Baby Club’s logo have set out to inhabit corporate reality.

    Template for pull-tab flyers designed like the Б squirrel

    Flying saucer, alien, can and their logo-mates are all found in the design guidelines.

    Guidelines cover with the У ‘student driver’ sign

    Turn over the envelope to meet the И alien’s silent gaze

    Release date: September 14 2009


    art director
    Ludwig Bistronovsky
    privy councilors
    Ilya Mikhaylov
    Natalya Antsiferova
    designer & imposer
    Kostya Dolzhenko
    Katerina Andreeva
    Aleksey Luri

    Baby Club teacher can be easily identified among the class by adult height and a special T-shirt.

    The actual tee

    Baby Club bag is handy—you can carry a large jar of something, for example

    Baby Club brandbook includes guidelines for designing class doors, signs and windows.

    Kids’ classroom

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