• Graphic design
  • Baby Club
  • Logo   Identity   Website   Alphabbet  

    Primary   Additional  

    Baby Club logo

    Overview   Process  

    Problem: Design a logo for a network of children’s clubs.

    Baby Club is a network of child development centers where kids are taught to read, count and write. Baby Clubs are already welcoming children in Moscow, Samara and Toliatti, and will soon open more centers in other cities of Russia.

    The logo is designed both for those who can read and for the little ones who haven’t yet learned the letters. ‘Baby Club’ is spelled in Russian, and each character looks like an object whose name starts with that letter.

    Glass jar, choc ice pop, sheep, alien, bricks, lamp, ears, squirrel

    In addition to the large logo, we created a couple of smaller-size versions.

    Here, the alien has fewer eyes and the sheep isn’t wearing his bow tie. There are some other differences, too

    Release date: July 02 2009


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    Natalya Antsiferova
    Aleksey Luri

    Working on the logo, we kept rearranging the letters to make up fun non-existent words.

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