• Graphic design
  • Bakinski corporate identity

    Bakinski
    corporate identity

    • OverviewProcess
    Task:
    to create a name and a corporate identity for an agricultural company.

    Bakinski is a brand of Sator, a company that grows fruit and vegetables in high tech greenhouses near Baku, capital of Azerbaijan. An attractive name and a bright corporate identity were created for the company at the studio.

    The logo combines traditional oriental ornaments and the new product label that traditionally attracts customers.

    bakinski logo
    Horizontal version of the logo

    Supplementary version of the logo with fruit and vegetable icons was created for use in the design of various elements of the corporate identity.

    bakinski bag
    Shopping bag

    A memorable corporate identity was created based on the logo and beautiful photographs of company’s produce. Rules for the use of the logo, colors, typefaces and patterns are assembled in a style guide.

    bakinski bb pattern
    Opening on the pattern

    bakinski bb truck
    Branded vehicle appearance

    bakinski docs
    Work tools

    bakinski ad
    City advertising

    artistic director

    • Artemy Lebedev

    art director

    • Ludwig Bistronovsky

    designer

    • Evgeny Zorin

    type designer

    • Ksenia Erulevich

    photographer

    • Jenia Filatova

    chief typesetter

    • Iskander Mukhamadeev

    typesetter

    • Igor Gorelyshev

    copywriter

    • Tatyana Devaeva

    editor

    • Katerina Andreeva

    project manager

    • Svetlana Kost