The making of the Bakinski corporate identity

Overview• Process

The copywriter sends name ideas to the designer:
— Sirin-Sirin (sweet-sweet)—only they have a special kind of s
— Agrojian
— Bazaar Baku
— Salad alaykum
— Merci Baku
— Azerbio
— Azerveggian
— Elsad
— Bülbül

OK, starting to implement the ideas.

bakinski process 01
bakinski process 02

1–8. At the core is the ancient symbol of fertility and an eight-pointed star. It should work well with the greenhouse theme.

9–12. Combining understandable symbols.

Reading about the eight-pointed star, learning that an octagram represents order, creation and balance.

The art director suggests to start with packaging right away.

bakinski process 03

Art director: I’m not sure we need to use the star in the logo, it makes the tomato look like it was punched.

The second star lacks density, on the tiny real-life sticker it wouldn’t work at all.

bakinski process 04

OK, moving on.

bakinski process 05

The leaves look fun. Breaking them down.

bakinski process 06
bakinski process 07

Art director: The leaves are poorly recognizable, right now it looks like a logo about hair.

bakinski process 08

Art director: The softer ones look like leaves of an oak tree. The mountain outline is of place. The leaves are too large, the А looks like a decorated Л. Boring. And the leaves are too much like wings.

Going back to other names.

bakinski process 09

A Suprematist bülbül.

bakinski process 10

Another idea with a geographic reference is born. The artistic director suggests to use an octagon as the base.

bakinski process 11

Art director: Let’s try to trace and repeat the corners, they should become sun rays.

bakinski process 12

Art director: 16 (only make it thinner) and 20.

Designer: Right now I like Number 24 the most.

bakinski process 13

Art director: You need to work on legibility in 24, it also looks dry. How about tomatoes and cucumbers?

bakinski process 14
bakinski process 15

Designer: We can use tomatoes and cucumbers to create a supplementary design.

Finalizing the mustache approach.

bakinski process 16

Assembling a presentation.

bakinski process 17

After brief consideration, the client chooses the star, but asks to think some more about the name since the previous one was unavailable for registration.

Making another approach.

bakinski process 18

Choosing between two versions: Bakinski and Bakinsky. It would seem, Bakinski would be more correct (similar to e.g. Polański). For the client it makes no difference. Talking to the translator, deciding to go with the -i. Getting the client’s approval.

Starting to work on details.

bakinski process 19

Designer: The top row is geometrically correct, the lower ones are slightly more “handmade.”

Art director: The text from 14 and the star from 16.

bakinski process 20

Inviting the type designer to join us.

Designer: How about this?

Art director: Sure. I like Number 2. Just replace the B.

bakinski process 21

Hesitating slightly between 1 and 2. Deciding to go with 1.

bakinski process 22

Sending a presentation with the new logo to the client.

bakinski process 23

Immediately starting to work on the uniforms.

bakinski process 24

Choosing typefaces and colors, drawing icons and patterns, assembling style guides.

bakinski process 25