Logo and corporate identity for Avangard Ukrainian basketball club

Overview   Process  

Task: to develop a corporate identity for a basketball club.

Avangard Kyiv has been playing in Ukrainian Major League since October 2013. At the core of the club are accomplished professionals who previously won various titles playing for other clubs. Today the team is aiming to achieve top positions in the national championship. A logo and a corporate identity for the club were created at the studio.

bc avangard logo
Speed and determination

Apart from the main logo, two more versions were created for use on media of different sizes.

bc avangard logo options
Freedom of choice

The corporate identity guide book includes rules on using the elements and provides advice on producing club paraphernalia.

Release date: February 04 2014


art director
secret adviser
type designer
project managers
The studio wishes to thank Max Sergeev for his help with the project
bc avangard bb idea
Opening on the general idea and common principles
bc avangard bb logo
The logo
bc avangard bb form
Opening on club jersey design
bc avangard bb pattern
Opening with patterns
bc avangard things
Souvenirs and accessories
bc avangard bb souvenirs
Corporate paraphernalia
bc avangard promo
— For the victory!

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