• Graphic design
  • Logo and corporate identity for Avangard Ukrainian basketball club

    Overview   Process  

    Task: to develop a corporate identity for a basketball club.

    Avangard Kyiv has been playing in Ukrainian Major League since October 2013. At the core of the club are accomplished professionals who previously won various titles playing for other clubs. Today the team is aiming to achieve top positions in the national championship. A logo and a corporate identity for the club were created at the studio.

    bc avangard logo
    Speed and determination

    Apart from the main logo, two more versions were created for use on media of different sizes.

    bc avangard logo options
    Freedom of choice

    The corporate identity guide book includes rules on using the elements and provides advice on producing club paraphernalia.

    Release date: February 04 2014


    art director
    Artemy Lebedev
    secret adviser
    Еrken Kagarov
    Vladimir Strashkov
    Oleg Krasun
    Viktor Vatamanyuk
    type designer
    Taisiya Lushenko
    Aleksandr Nosikov
    project managers
    Aleksandr Solonko
    Gleb Petrov
    The studio wishes to thank Max Sergeev for his help with the project
    bc avangard bb idea
    Opening on the general idea and common principles
    bc avangard bb logo
    The logo
    bc avangard bb form
    Opening on club jersey design
    bc avangard bb pattern
    Opening with patterns
    bc avangard things
    Souvenirs and accessories
    bc avangard bb souvenirs
    Corporate paraphernalia
    bc avangard promo
    — For the victory!

    © 1995–2019 Art. Lebedev Studio

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