The making of the Bitgram logo

Overview• Process

Client: Bitgram is an information service and a cryptocurrency exchange that provides services for instant and completely automatic exchange of fiat and cryptocurrencies.

Bitgram is also a payment gateway with a public API for online stores, games and services. Our team is made of gifted, ambitious and talented Haskell and blockchain developers.

We aim to achieve complete automation and eliminate the human factor, develop a cryptocurrency exchange and blockchain technologies and establish a school for talented children who we will provide with a grant that will keep them in the best universities such as ITMO and the Bauman University.

In the design of Bitgram’s logo we would like to see a combination of Haskell, blockchain and a school for gifted children from all over the world.

First designer: Well, it’s a cryptocurrency exchange service.

Art director: 5 is OK.

First designer: Why not 2 and 3? Or the ornamental 6 and 7?

Art director: Shit, it was a typo. Of course I meant 3.

Second designer:

Art director: So-so. Would have been cool about 20 years ago.

First designer:

Art director: No, forget about it.

Third designer: Whoosh.

Art director: 1 is OK, but more suited for a macrame shop.

First designer: Here is the number 3 developed. Different sizes of the drop and the overlap zone.

Art director: 35a, just bring them closer vertically.

First designer: Made the 35a more dense. The typeface that would work well for this design is a clear semi-bold Story, I like this in 351 most of all. Also, if we rotate the drop upwards, a very bold Ekibastuz will work. In other studio typefaces either the lowercase g is not made of three parts of the uppercase B not rectangular.

Art director: Story is better. Make orange a bit more prominent and the gap slightly smaller. You should probably spend more time on the colors, too, the gray looks a bit bleak.

First designer: Made the gap smaller. Here are various alternatives for colors. The right part of the logo (g) is always orange, only the left part and the overlap zone change. I like 3514a, 3515b and 3511b.

Art director: Let’s go with 3515B but with no gap at all. Also, the color in the middle should look like a mix of the other two colors, not like yellow paint.

First designer: The symbol without the gap.

Here are various standard blend modes. Previously I was choosing colors based on their harmonious combination (there’s a tool for that in Illustrator) but it turns out blending gray with orange in different modes results in almost the same result. Other modes look bland or similar to these ones.

Art director: 2. And try more combinations.

Art director: 56.

First designer: Here’s the final logo against corporate colors.

Art director: OK.