• Graphic design
  • The making of the navigation for Blokhin Cancer Research Center children’s wing

    Overview• Process

    Going to the hospital’s children’s wing to get acquainted with the current situation.

    blohina process 01

    Assembling the first draft.

    blohina process 02

    Taking measurements to understand constraints better. Trying out various typeface sizes.

    blohina process 03

    Choosing various formats and colors.

    Colored outline around a door signifies entrance into a different wing.

    blohina process 04

    Circles.

    blohina process 05

    Colors.

    blohina process 06

    Plants.

    blohina process 07

    Regular signs.

    blohina process 08

    Exploring a typography-based idea. Looks too complex for a children’s hospital. Discarding the idea.

    blohina process 09

    Colored signs made of translucent glass. An interesting idea, but a bit too formal. Characters will look better, although it’s important not to make them look too childish.

    blohina process 10

    The client chooses pixel characters. Developing the direction and choosing a theme.

    blohina process 11

    Pirates conquer robots.

    blohina process 12

    Trying it out and testing how the characters look in the interior. Rooms open for visitors are marked yellow.

    Creating a survey flyer.

    blohina process 13

    Preparing a poster notifying about impending changes at the hospital.

    blohina process 14
    blohina process 15

    Trying out floor numbers.

    blohina process 16

    The number looks too big for such a small distance, we can make it smaller.

    Studying visitor movement patterns, drawing conclusions.

    blohina process 17

    There is lots of small text which is difficult to read. Visitors see the media not as elements of navigation but rather as illustrations.

    Decreasing the amount of information, making the images simpler. Drawing new characters, as monotonous pirates are sometimes difficult to recognize.

    Exploring another idea with animals.

    blohina process 18

    Animal characters are great. We get the feeling that letters may appear as color blobs. Making yellow the primary color of the navigation system, which matches the color of rooms that patients can access. Besides, yellow and black create a nice contrast and better legibility, this will help older people who frequently visit the wing.

    blohina process 19

    Empty areas look weird, making them white.

    Creating a model of a sign.

    blohina process 20

    Artistic director: Remove the pixels, they add nothing to the result.

    Coming up with designs.

    blohina process 21

    The artistic director chooses number 3.

    Testing on other media.

    blohina process 22

    Preparing mock-ups and a placement diagram.

    blohina process 23